People enjoy a great piece of music by listening to an inspiring, passionate performance from their favorite artist. They don't merely read the sheet music instead. Why? Because music is fundamentally an emotional experience. Although highly ordered and structured, music's purpose is emotive, not analytical. In the end, the qualitative trumps the quantitative. ​

 

    The same is true of places. We know this instinctively when we encounter beautiful spaces in nature. What practical utility does Yosemite Valley offer beyond its aesthetic beauty? Very little, unless you're a rock climber. Yet over 4 million people from all across the globe flock there every year. Why? Simply to bask in its beauty and magnificence. There is something deep and curative about natural beauty. We know this at a level so fundamental it seems to underlie cognition itself. 

 

    ​Great architecture serves a parallel purpose in the built world. Its raison d'etre surpasses mere shelter (although it does provide that). The primary purpose of architecture is to promote feelings of well being. Its order and structure are useful only relative to their primary function-- the facilitation of human flourishing. Humans influenced by great architecture feel good and function better. They experience greater levels of happiness, security, and inspiration in its presence.  

 

    This is why we do what we do at EBG Studios. Our visualizations are to the built environment as the Beatles are to 20th century pop music-- unique, compelling and unforgettable. If you want to go infinitely further than a blueprint can take you, choose EBG Studios. We'll help you discover the soul of your architectural aspiration, not mere utility. 

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For the pragmatists in the audience, I invite you to consider the following. By building full digital precursors of structures, we create an opportunity to troubleshoot and refine projects while they are still comprised entirely of pixels. To the degree that design teams and builders embrace this technology and leverage it effectively, they gain a corresponding degree of ability to detect and solve real problems before they are set in concrete (pun intended). Existent technology affords an opportunity to exorcise, in a preemptive manner, the lion's share of unpleasant surprises from any given project. Regrettably, too many remain indifferent toward this recent advantage and opaque to the opportunities it offers. But you are not one of those people. If you were, you would not have persevered in reading this far. For that, I say thank you.